Step #4: Analyze Google’s first page of search results But online tools can make this process far more efficient and effective.Ĭheck out these 11 free SEO keyword research tools you should consider. You can approach this in a more manual way by typing potential keywords into Google Search and then taking note of automated suggestions. The right keywords can help improve your ranking on search engine results pages, generating more organic traffic to your website. Keyword research is a big part of an effective SEO strategy. Ĭheck out our seven tips for setting achievable marketing goals (including for SEO). Setting goals increases the success of your marketing strategy by about 429 percent. Now that you have a sense of where your SEO performance stands, it’s time to identify where you want it to be in a month, in six months and beyond. Your SEO strategy is going to lose purpose if you’re not specifically targeting a goal. Only dig as deep as you’re comfortable doing, but having just a basic understanding of how your website is performing will get your SEO strategy moving in the right direction. Backlinks, which are when other websites link to content on your website.Keyword ranking, which can show how you stack up on particular keywords and which you should be incorporating.Organic website traffic (and where that traffic is coming from), likely through Google Analytics.Understanding where your current SEO performance stands now is key to identifying what needs to improve so that you can address those needs in your SEO strategy. Step #1: Audit your current search rankings The following are eight steps to create an effective SEO strategy. Want more organic website traffic? Get your SEO strategy right. Plus, SEO drives more than 1,000 percent more traffic than organic social media. Keep in mind that about 68 percent of online experiences begin with a search engine. SEO stands for search engine optimization, and an SEO strategy refers to the process of planning and implementing steps to improve your organic search engine rankings.
The right SEO strategy helps you optimize for search engines so that your content gets seen by potential consumers.
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